OUR STORY · FOUNDED AND LED BY MEILI LU
From a small stall.Towards a wider world.
A decision by Meili Lu. Two close friends who joined her. More than a decade of building a business through a love of jewellery, careful work and relationships that last.
Meili Lu 陆美丽01 / THE PEARL MARKET
Finding our place, one piece at a time.
More than a decade ago, Meili left a stable job and invited two close friends to build M&T Jewelry with her. She led the venture from its earliest days, combining bespoke commissions with the everyday work of a small stall in the pearl market.
Surrounded by so many counters and passing faces, they felt small and easily overlooked. Meili kept the team focused on what they could make their own: choosing with care, refining each detail and taking every client’s wishes seriously. A love of jewellery and a commitment to craft gave them the strength to keep going.
02 / WORK, DONE WITH CARE
Care was a daily practice.
For Meili, a personal approach meant staying close to the people who would wear the jewellery. She led the team in talking directly with clients about colour, proportions and individual preferences, then refining the details together.
The work behind a finished piece was often quiet and repetitive: checking a detail, preparing a box, answering another question. Over time, this attentiveness became the way M&T Jewelry was known.
03 / GROWING WITH THE TIMES
Ready when opportunity came.
As selling moved through WeChat networks and into livestreaming, Meili guided the brand through each new chapter. These channels brought their jewellery to more people; the experience built through years of direct service helped turn new encounters into lasting relationships.
At its peak, annual turnover exceeded RMB 4 million. For the three women who had started at a modest market stall, it marked how far their shared work had taken them.
RMB · PEAK ANNUAL TURNOVER
£500,000+ · approximate sterling scale.
Historical figures and sterling estimate supplied by the founder.
04 / RELATIONSHIPS THAT LAST
Trust, built in conversation.
Under Meili’s direction, direct conversation has remained central to M&T Jewelry. There is time to discuss an idea, consider a small adjustment and find a piece that feels right to the person wearing it.
That closeness has brought a devoted circle of long-standing clients. Some have each purchased jewellery worth several million renminbi over the years. Behind those purchases are many conversations, repeated choices and relationships that have grown into friendship.
Meili values the reassurance that clients feel when they place their ideas in the team’s hands. It is a kind of trust earned patiently, and cared for just as carefully.
Read a client’s story ↗
THE NEXT CHAPTER / THE UNITED KINGDOM
From China to the UK. With beauty and confidence.
I hope every woman finds beauty she loves, and the confidence to shape the life she wants.